Building Secure and Scalable dApps: Challenges and Best Practices (Blockchain-based Apps)
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Augmented Reality (AR) is a technology that allows virtual objects and information to be added on top of the real world. Unlike virtual reality (VR), where the user is fully immersed in a virtual environment, AR complements the real world by enriching it with additional elements.
The principle of AR is based on the use of cameras, sensors, and other devices to perceive the real environment and superimpose virtual objects or information on it. Popular examples of augmented reality include games where virtual characters can interact with real-world objects, augmented learning applications that allow you to see the internal structures of objects, and marketing applications that use AR to create interactive advertising campaigns.
Augmented reality has a wide range of applications in various industries, including gaming, education, medicine, construction, advertising, and many others. Recently, AR technologies have become increasingly accessible due to the development of mobile devices and specialized headsets, which contributes to their wider distribution and use.
One of the most interesting applications of augmented reality technologies is their implementation for various types of navigation, both outdoors and indoors. Such solutions represent a significant advancement compared, for example, to traditional maps. The AR component allows for expanding boundaries and providing users not only with the route they should follow but also with various hints, content, visual enhancements, and more.
Pin Finds app with AR navigation and content attached, developed by IT-Dimension
In our experience, we had various projects and experiments on developing AR-based mobile solutions with navigation features. For such applications, it was necessary to achieve not only accurate tracking of the location and alignment of virtual objects – but also to add attractive graphics in real-time without any time delays.
Several challenges that the development of augmented reality navigation can bring:
However, the result is worth it, because the use cases of AR navigation really excite:
… and many other applications that your imagination can come up with.
OritentAR app with indoor and outdoor navigation, plus own path building features, developed by IT-Dimension
In today’s digital shopping landscape, customers often demand a more immersive experience to visualize products in their own spaces. Augmented Reality (AR) offers a solution, allowing users to virtually place a 3D rendering of an item like furniture in their environment using their smartphone camera. This technology provides valuable insights into how a product will fit or look, enhancing the online shopping experience. Given the increasing shift to online retail, AR experiences have become increasingly appealing, offering a new dimension to the shopping process.
A bit of statistics gotten from the Shopify Plus case study made by fashion brand Rebecca Minkoff:
A great example of AR implementation in the online shopping process is our developed AR Furniture application. This solution serves as a catalog of furniture products, each of which can be virtually placed in one’s space using a smartphone camera.
Implementing an augmented reality (AR) project involves several key steps. Here’s a general outline to start with and use throughout the active development, testing, and release cycle:
According to an estimate from IndustryARC, the augmented and virtual reality market is estimated to grow to $140.1 billion by 2026, with a compound annual growth rate of 38.4% between 2021 and 2026. More than half of the market should be allocated to mobile platforms and cross-platform solutions.
By 2029, the market volume is estimated to be almost twice as large — 250 billion dollars. Analysts estimate the full disclosure of the possibilities and technical potential of augmented reality in the next decade.
The first peak of the fast-growing popularity of augmented reality came during the coronavirus pandemic when many retail sites suffered significant losses due to the lack of opportunity to demonstrate goods in person. But to counterbalance this, new opportunities to engage customers without the need to be physically present began to develop rapidly.
Another popular area to navigate will be the travel industry, where many Asian countries have already started to rapidly gain market share. China and Taiwan have already started to implement promising developments in augmented reality devices, and who knows, maybe your idea embodied in an application developed by our team will attract the attention of their investors.
At IT-Dimension, we offer a wide range of IT development services, utilizing AR and VR technologies. Whether it’s games, social apps, online stores, or navigation solutions, we cover it all. By discussing your idea, we can propose a development plan and select the optimal technology stack tailored to your budget and the required set of features.
Sources and links:
https://www.linkedin.com/pulse/augmented-reality-virtual-market-forecast2024-2030-aamira-begum-i9i9c
https://www.mordorintelligence.com/ru/industry-reports/augmented-reality-market