The year 2025 brings new challenges, new tools, and new ways of thinking to design. Design now plays an important role in managing user attention, shaping user behavior, and supporting the product’s business logic. The use of artificial intelligence is growing, motion patterns are expanding, and typography and color schemes are gaining more importance. This article highlights the main directions that define modern digital design practice: functionality, transparency, scalability, scenario-based thinking, and expressiveness. Each trend reflects ongoing changes in products, interfaces, and team workflows.