We’ve been having this conversation a lot lately — with clients, with partners, even with friends over coffee: “This whole ‘metaverse’ thing… do we really need to care about it? Isn’t it just hype for gamers and sci-fi fans?”

That’s a totally fair question. And if you’re running a digital-first business, 2025 is exactly the right time to stop treating the metaverse as a buzzword — and start looking at it as an opportunity for growth and improvement.

What the Metaverse Really Means for Business in 2025

First things first: forget the idea that the metaverse is just about wearing a bulky headset and walking around as a blocky avatar. That was 2020. In 2025, the enterprise metaverse is quietly, and quickly, becoming a new layer of business. Think of it as a more immersive, more engaging version of the internet.

Here’s what’s already happening in popular companies:

• BMW Group is utilising metaverse technologies to plan and develop its upcoming electric vehicle plant in Debrecen, Hungary. The project adopts a digital-first strategy, employing NVIDIA Omniverse Enterprise, a platform for constructing and managing 3D industrial metaverse applications, to validate and optimise intricate manufacturing systems, including layouts, robotics, and logistics, through real-time digital twin simulations.
• Nike launched Nikeland, a virtual showroom and playground in Roblox that attracted over 7 million visitors in its first months — and saw a measurable increase in brand affinity among Gen Z customers.
• Accenture created a virtual campus called Nth Floor, where 150,000+ employees can onboard, meet, and collaborate inside an immersive 3D environment — saving costs on travel and increasing engagement.

Why Digital-First Businesses are perfectly positioned

If your business already prioritizes digital channels — if your customers find you online, buy from you online, and engage with your brand online — then you already have the mindset and infrastructure to take advantage of the metaverse.

Here’s why it matters for you specifically:

• New touchpoints. Your customers are spending more time in immersive environments. Meeting them there early sets you apart.
• Higher engagement. Interactive, 3D experiences drive longer session times and deeper emotional connection than usual websites or apps.
• Better insights. The metaverse produces incredibly rich behavioral data — how customers move, where they look, how they interact. This can inform smarter decisions.

It’s like when social media first appeared: some brands jumped in early and built massive followings while others waited — and paid the price.

Where to Start, or 3 Practical First Steps as an Example

You don’t need to spend millions on some sci-fi experiment to start. Here are some realistic ways digital-first businesses can explore the metaverse in 2025:

Host an event or workshop in a virtual space

Instead of another Zoom webinar, invite your audience or team to an immersive workshop where they can “walk around” the room, network, and interact with content.

Build a virtual showroom or product experience

Let customers explore your products or services in 3D, interact with them, and see how they fit into their lives.

Experiment with training or onboarding in VR

Even a small pilot program can help you test the waters and demonstrate ROI. You can start with some basic case and see if it attracts the attention of the target audience.

Example: Bank of America rolled out VR training to thousands of employees to practice soft skills like handling difficult customer interactions. And the lessons stick – 97% of trainees are confident they can apply what they’ve learned

Final thoughts

We’re not saying you need to go “all in” tomorrow or spend your entire budget on headsets. But if you’re a digital-first business, this is one of the opportunities to develop and grow in digital space.

You can start small. Learn. Experiment. And most importantly — start imagining what your business could look like in this new space. Because in 2025, the enterprise metaverse isn’t about science fiction. It’s about competitive advantage.

If you’re curious about how we’ve helped companies take their first steps — or if you just want to discuss some ideas — contact us. We’re happy to share what we’ve learned.