Scavenger Hunt
/
Mobile
Swift
Kotlin
An engaging way to drive store traffic and boost marketing through location-based rewards and challenges.
Task:
Develop an engaging augmented reality (AR) mobile application for a major American retail chain, aimed at enhancing the in-store customer experience and driving user engagement through interactive, game-like product discovery.
Technologies and Tools:
Unity (for building the AR experience and app functionality)
Figma (for UI/UX design and prototyping)
Challenge
The client required a solution that would entertain visitors while also aligning with their marketing strategy to highlight specific products.
Our challenge was to design and develop an AR-based mobile app that would lead customers through fun and interactive item collection quests, encouraging them to explore the store and discover products in a new and engaging way.
Solution
We developed a Unity-based mobile application that leverages augmented reality (AR) to deliver an immersive scavenger hunt experience within the retail environment.
To support the interactive quests, our team designed and implemented detailed 3D models of featured products, ensuring each virtual item was both visually appealing and faithful to its real-world counterpart.
The application guides users through the store, prompting them to explore different aisles and collect virtual items, enhancing engagement and turning a typical shopping visit into a playful, brand-driven experience.
Result
The AR app successfully transforms the in-store shopping experience by turning product discovery into an engaging, interactive journey. As users search for and collect virtual items, they become more aware of the products on offer, resulting in increased interest and higher sales. The application not only entertains, but also functions as a powerful marketing tool, driving customer footfall and enhancing the overall shopping experience.
Both our team and the client are very satisfied with the outcome, confident that this solution will modernize in-store engagement and significantly enhance the effectiveness of future pilot campaigns.
